Sanrio's Soaring Success: Making a Wave Since 2023

Get ready to fall head over heels for Sanrio's charming characters as they take Korea by storm! These lovable icons are experiencing an unprecedented surge in popularity across the consumer goods market. From delightful collaborations with Ediya Coffee and SPC Samlip Co. to mouthwatering treats featuring Cinnamoroll and My Melody, the pastel-toned cuties are leaving their mark everywhere you look. Even big names like Dunkin’ Donuts, Baskin-Robbins, and Lotte Mart’s Toys “R” Us are jumping on the Sanrio bandwagon, offering creative products that'll make your heart skip a beat.

Most iconic of all? It’s no other than Hello Kitty. The iconic Japanese character from Sanrio has been a long-standing fashion icon, collaborating with luxury brands like Blumarine and GCDS, as well as making appearances at prestigious fashion events. Celebrities like Saweetie, Dua Lipa, Kim Kardashian, North West, and BLACKPINK’s Jisoo are flaunting Hello Kitty-inspired outfits, from bra tops to accessories, making it a prominent trend for spring and summer 2023. With Hello Kittycore on the rise, it looks poised to become the next big fashion statement.

Weekend Glow Comments

Sanrio, the iconic brand established in 1960, has experienced a remarkable resurgence in Korea's thriving domestic character industry. With its diverse characters and viral appeal in 2021, it has successfully captivated adults. Among all Sanrio characters, Hello Kitty stands out as a beloved favorite. The undeniable popularity of these characters is sweeping the nation. Join the millions who can't resist the Sanrio fever and embrace the enchantment of these cherished characters! Get ready to embrace the Sanrio fever and join the millions who can't get enough of these beloved characters!

Where to find Sanrio goodies? You can find them here at Weekend Glow!

• Sanrio Pattern Band Aid- Kuromi, Cinnamoroll, My Melody

• Kuromi Special Key Ring Blind Package

• Sanrio My Melody Mesh Case

• Sanrio Little Twin Stars Mesh Case

• Sanrio Cinamoroll Slide Comb Sky

• Sanrio Little Twin Stars Slide Comb Happiness

Find out more about the hype on TikTok:

@whereiskoo finally completed one of my wishlist to come to sanrio lovers club !! 🎀💌🪞🦢 #sanrio #seoul #seoullife #korea #hongdae ♬ Moonlight - Sped Up - Kali Uchis

@summer.n.city #산리오 빵자판기 #빵지순례 in #성수동 . 잠실, 강남역, 홍대에 이은 마지막 빵지순례 장소는 성수동 #쿠로미 빵판기 #팝업스토어 를 5월 14일 로우로우 월드와이드 앞에서 운영합니다 매일 오후 12시반부터 7시반까지 빵자판기에서 #산리오캐릭터즈 빵을 구매할 수 있습니다 자판기에서는 총 5종의 빵을 구매할 수 있어요 카드 결제도 가능합니다 쿠로미와 함께 포토타임도 잊지마세요 . . #서울 #핫플추천 #서울핫플 #서울핫플레이스 #서울가볼만한곳 #성수동핫플 #성수동가볼만한곳 #산리오캐릭터 #서울여행 #seoullife #seoultravel #seoultrip #seoulkorea #seoul #ソウル旅行 #ソウル #首尔 ♬ ぽっぴっぽ - Mogumogu 

@boraclover_official Sanrio pop-up store in korea🩷 Hello, We are Boraclover, your korea online travel guide🇰🇷 Sanrio fans garher here🙋🏻‍♀️ . . . #sanrio #sanriopopup #sanriocharacters #sanriokorea #kuromi #hellokitty #mymelody #pompompurin #koreatravel #koreatravelguide #koreatrip #fyp ♬ 오리지널 사운드 - Boraclover

@caseberryshop where are all the sanrio fans at!?!?!?! #sanriofinds #sanriocore #phonecase #hellokitty #cinnamonroll #sanrio #mymelody #kuromi #melody ♬ som original - cittypato

@johvely Sanrio Keychain 💜 I got the character I wanted 😆 #sanrio#keychain#blindbox#unboxing#asmr#kawaii#kuromi ♬ Hello this is kitty - Sanrio💞🌸

Read more on Teen Vogue* and Pulse News*

*Source:

Image: Weeked Glow Collage / Instagram / Pulse / Teen Vogue / Google
Momenian, Donya. "Hello Kitty Is Spring 2023's Biggest Fashion Trend." TeenVOGUE. Condé Nast, April 10, 2023. https://www.teenvogue.com/story/hello-kitty-spring-2023-fashion-trend.
Hwa, Jinyoung, and Minu Kim. "Sanrio Characters Gaining Popularity in Korea amid Diplomatic Thaw." Pulse. Maeil Business News Korea, June 13, 2023. https://pulsenews.co.kr/view.php?year=2023&no=446209.