Can you believe it? Generation Z is already embracing anti-aging products and procedures, showing concern about the effects of aging. In the article we read about on Business of Fashion, majority of Gen Z are gravitating towards "prejuvenation" techniques that emphasize prevention rather than correction. When discussing Gen-Z, one cannot ignore the impact of TikTok. The hashtag #anti-aging has amassed a staggering 7.4 billion views on the platform, further driving the demand for treatments, or as some call them, "tweakments".
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Overall, Generation Z's approach to aging holds immense promise for both consumers and brands as they set a new standard for embracing the aging process. Rather than fixating on future corrections, this youngest generation prioritizes proactive skincare to nurture their skin in the present. Brands can tap into this trend by offering tailored products and services that align with Gen Z's anti-aging philosophy. For instance, focusing on preventive skincare solutions like antioxidants and peptides instead of corrective treatments.
However, it's worth noting that having access to more information doesn't guarantee its accuracy. Many young individuals express concerns about issues they attribute to aging when, in reality, they stem from premature use of harsh chemicals (Gen-Z Is Already Worried About Looking Old, Loretta Ciraldo, BoF). Is it premature to worry about the effects of aging, or is it not?
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Image: Business of Fashion (BoF Collage/ TikTok)
Kennedy, Joan. "Gen-Z Is Already Worried About Looking Old." BoF. Business of Fashion, November 20, 2023. https://www.businessoffashion.com/articles/beauty/gen-z-is-already-worried-about-looking-old/.